Examples of Seeing Data from Many Perspectives
Here are a few examples of aligning data with the business value and realizing benefits of the investment quickly:
Using data to establish deeper analysis to drive connection to brand value and affinity to company. Limited success due to inconsistent application of insights and data. Developed report templates for consistent sales messaging and trained the organizational users on how to use the data to tell a compelling story. Client reported that the “one-page sales sheet” generated $1.5MM in incremental sales.
Improved audience identification by using geo-demographics and brand attributes around key retail outlets. Recommended change in digital offer area due to better understanding of how far shoppers travel in a store’s trade area. The campaign improved foot traffic to mass and natural food stores by 44% and 29%, respectively.
Linked target audience to geo-demographic database to identify high potential households by segment in specific regions and near key sales channels. Focused marketing and sales resources in these areas to play bigger and reduced spend in areas with limited potential. Saved 25% in underperforming sales and marketing spend, and achieved 95%+ of sales goal. Client reinvested a portion of the saved spend in higher performing areas to achieve sales goal and spent less than budget on the successful campaign.
Developed plan, validated and then provided aggregated data for an on-going new revenue stream to a third-party for their use with their data to non-competitive industry. Client achieved over $300,000 in new revenue in 10 months of the proof of concept phase.
