What is the highest leverage use of your data for strategic business objectives?
Does your data have value outside your business model?
What additional items can be provided to enhance the customer/client experience? Can your data be used as feedback to the customer/client for enhance convenience/lower overall cost of ownership/build esteem? Can we leverage the data to see what else they are buying to enhance their experience with your and similar products?
What are the personal and household attributes of the high value customer/client and can we find households who are not buying currently who would be high potential buyers with similar messaging and positioning as the high value ones?
What are the options to make your data more trustworthy?
We align outcomes to your business objectives:
Ensure that you are receiving the insights you need – by clarifying the data, establishing the measure, educating on how to read the report, and training on how to use the insights in your business
Identify options for data substitutes if the actual data needed is not available or too expensive
Provide meaningful customer targets using your company data and potential enhancements
Identify options on what you can do with your data and how to specifically implement
List of enhancements that can make your data more valuable and SWOT analysis
Advise on whether your data has value in other markets and why
Provide services to validate the data action plan and to build an organization to deliver the incremental data value
